6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand and sense that companies understand them as individuals. So how can employers stand out from the crowd? Employers must be proactive in their approach to attracting prospects, and recruitment marketing is the option

Recruitment marketing is a fairly brand-new method to attract candidates, both passive and active, to your business. It involves embracing the exact same principals and techniques utilized by marketing to draw in candidates and increase brand awareness. Some examples of marketing practises now being utilised by HR teams include: list building, SEO, guerrilla marketing, social advertising, personalised candidate journey and content production.

According to SHRM, companies that include recruitment marketing into their hiring strategy can produce 3 times more candidate leads than those who do not - leading a 100% higher close rate on candidates. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can save business up to 40% on total talent costs. On top of these savings, recruitment marketing enhances company brand name and brings in an approximated 50% more competent prospects.

It's extraordinary to see how a deep understanding of your candidates can lead to projects that inspire them to do something about it. We've created a list of 6 of our favourite imaginative recruitment campaigns that you can take motivation from for your next recruitment marketing project. These campaigns pressed the borders of standard job advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World's Greatest Salesperson

To engage and work with the most skilled salesmen in the company, Ogilvy, one of the worlds most prominent ad agency, ran a creative recruitment campaign to discover 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social media marketing in mix with their YouTube channel. Here they invited the possible candidates to film themselves offering a brick. The reward? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A great benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic technique of recruitment marketing campaigns.

They are a terrific way to bring in enthusiastic applicants along with functioning as a preliminary screening test. Companies might ask candidates to solve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google's 2004 puzzling signboard. This marketing project was a for Google and made full marks online within mathematical and engineering forums - even before Google was known as the brains behind the operation.

The signboard, placed in Silicon Valley, provided a complicated mathematical equation to passers-by and challenged those who believed they were smart adequate to fix it. Once solved, the equation revealed a website URL (www.7427466391.com) that the solver need to check out.

Those clever sufficient to fix the billboard puzzle were offered one final puzzle when on the site.

Successful candidates got the message: "Nice work. Well done. Mazel tov. You've made it to Google Labs, and we're thankful you're here. One thing we discovered while building Google is that it's much easier to find what you're looking for if it comes trying to find you. What we're trying to find are the best engineers in the world. And here you are."

The billboard was an appealing way to draw in some of the most intelligent minds to Google. Google grouped this prospect pool into passionate 'problem solvers' - an extremely well-regarded skill at google.

INSERT-CTA

IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the task of employing 100 staff members. To fill this high number of positions, they needed to think big. IKEA's outside package thinking resulted in a wonderful "inside package" service.

IKEA chose to target those who they knew already liked IKEA by putting 'profession guidelines' inside package of IKEA items for consumers to discover upon opening their item. The instructions mirrored their popular assembly directions, advising consumers on how to "assemble your future".

The project was a huge success, and clients loved it. Thousands of consumers used, and IKEA hired 280

workers who appreciated the IKEA brand. The reason for the success of the project was not just down to its imagination but likewise because it spoke to IKEA's existing brand employment ambassadors, their consumers. Many recruitment messages can get lost in the noise online and employment in-store. The shipment of this recruitment campaign successfully gotten in touch with prospects in a customised method, in their own homes just as they're concentrated on assembling their new furniture.

Volkswagen: A Concealed Message

When Volkswagen had to hire skilled mechanics, they carefully considered where this target market hung out so that they might communicate their recruitment message efficiently.

Volkswagen selected an apparent but uncommon placement, the undercarriage of cars and trucks in need of repair work. Volkswagen purposefully distributed defective cars with the message concealed below to service centres throughout Germany in anticipation of drawing in skilled workers.

Volkswagens campaign was a great success, and they worked with various knowledgeable mechanics while authenticating themselves as an ingenious and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were seeking to bring in ambitious students to their company. They reached students by going to the one place ensured to have trainees around, schools at numerous Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that read "We're trying to find trainees who aren't satisfied with simply any solution. www.McKinsey.ch."

The project's objective was to pre-filter candidates by drawing in those that aren't pleased with just any service and wonder innovators. The pencil twisted the rules of marketing, and it's basic message resonated with lots of, causing high-quality graduate hires at McKinsey.

Just like this pencil, recruitment marketing projects don't have to be costly, and business can say a lot in just a basic statement.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of business doing recruitment marketing the ideal method. Their careers page has 1.2 million likes, and they release content two times a day - often more. They share material that possible employees can associate with and feel influenced by, employment such as private workers accomplishments, days in the life of a worker and general everyday updates from throughout the Marriott network.

Marriott desires to communicate a sense of personalisation with their careers page so that prospective workers can build an authentic connection with the brand name. They accomplish this by allowing named employees to answer any questions on the professions page from the company profile. Marriot likewise provides a chat service to those seeking to learn more about life at the business and guidance on how they can effectively request a position.

Marriotts strategy reveals you don't need exceptional out of the box believing to connect with prospects. There are a myriad of methods your company can approach your recruitment project. Marriott's strategy is easy, and any company can replicate this technique and accomplish the very same success. Have a designated location where you share insights on life at your company and most significantly, listen to potential prospects and react to their questions immediately and effectively.

INSERT-LINE

Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the very best experience possible and you have time to focus on what matters, your people. Learn more about us here.